The Marketing Director works with properties, management/leadership and property owners/asset managers to develop and execute strategic marketing and promotional plans for optimal leasing and financial performance.
Responsibilities include:
Partner with property leaders and community managers to implement creative marketing and advertising strategies that adhere to budgeted guidelines (including using internet advertising providers, social media, print advertising, referrals, outreach marketing, SEO, organic placement and other tactics) and appropriately select marketing techniques that fit the property’s resident profile and market conditions.
Provide additional and in-depth marketing support to under-performing properties by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely reviewing and evaluating results to make further adjustments specific to each property.
Oversee online review projects and monthly review reporting.
Provide Online Presence training to communities, other community leaders and property ownership as needed.
Oversee social media accounts and post material on a regular basis, including new takeovers and create bulk social media content for AMC accounts and managed communities
Review, refine, and standardize the marketing message across all platforms.
Supervise the role of Marketing and Promotion Manager, and assist Brand Manager(s) as needed
Work directly with reputation management companies to ensure they are in compliance with AMC standards and guidelines.
Conduct Web shops & phone shops of communities on an as-needed basis.
Identify and meet with advertising and marketing vendors, review proposed service contracts for preferred and favorable rates, recommend service providers, and monitor and manage advertising suppliers for product and customer service quality as needed.
Assist with signage, logo, and rebranding as needed. Responsibilities may include working with design and production vendors on design, production, and final installation.
Monitor markets for trends, forecasts, job growth, and other economic conditions that may impact occupancy and leasing effectiveness within the portfolio; recommend changes and response strategies to offset market downturns or opportunities and provide feedback and recommendations to property management on improving struggling asset performance and maximizing revenue generation on performing assets.
Complete Monthly/Weekly in-depth Corporate Marketing and Social Media Reports.
Requirements:
Impact on financial performance
Ensures consistency and cohesiveness across company and property websites and social media pages
Effectively provides feedback to properties and management on how to improve marketing performance
Provides complete and accurate reports & projects in a timely manner
Ability to maintain positive business relationships and rapport with internal and external contacts
5+ years of experience managing content and social media networks (Facebook, Instagram, etc.)
Proven experience developing marketing plans, campaigns, and online presence audits.
Previous experience effectively conveying information and relaying ideas to others
Additional Information:
Apartment Management Consultants (AMC) is a leader in the property management industry. Our passion for helping people, creating authentic relationships, and common values has established a working environment that undeniably stands out. Every day our associates have the opportunity to collaborate together in a thriving culture with a determined attitude that inspires and rewards original ideas. AMC provides significant career advancement opportunities, competitive compensation, benefits, and incentive programs.
Compensation: Full- Time $25.00 to $30.00 per hour
Vacation & Sick Time for Full & Part-Time Employees
Health and Wellness Programs
Empower 401K and Roth IRA- Including Free Financial Advisors and Employer Match
9 Paid Holidays per year
Employee Referral Incentives
Bonus and Commission Opportunities
Employee Rent Discount Program
Professional Development Training
Medical, Dental, Vision, Life, Accident, Critical Illness, Hospital Indemnity, and Short-Term Disability coverage is available
*Outlined benefits are subject to change and may vary based on location or employee status*
If you are looking for an exciting employment opportunity, AMC is the employer for you!
AMC, LLC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, national origin, sex (including pregnancy, sexual orientation and gender identity), age, disability or genetic information.
Candidates will be required to pass a background and drug screening. A conviction will not necessarily disqualify a candidate from employment. Qualified Applicants with arrest or conviction records will be considered for employment.
